A government funded program geared towards employers, organizations and individuals who have an invested interest in agri-food careers.
Framework: There are over 200 commodities grown in Ontario. A simple and modern logo design was needed that symbolized the connection and collaboration, innovation and sustainability of what the program offers. The logo design needed to attractive a younger audience and be versatile for social media and print materials.
Solution: The use of bright colours with sufficient contrast, was used to create excitement and break up the traditional idea of agriculture ultimately attracting the the under 35 age group. The circles provide the concept that the program bridges the gap and connects job seekers, employers and organizations, from field to retail, in a smooth transition.
