A not-for-profit organization under the umbrella of Community Foundations of Canada operating to serve Elgin County.
Framework: Develop a planned giving booklet to help assist professionals with guiding clients to an option of giving back to their local community.
Solution: The imagery decided upon creates a connection between who we help and why. General imagery was used purposely to best highlight the needs of Elgin County without compromising peoples identity.
The content provides factual information with examples of giving that make sense for anyone considering giving to a not-for profit organization that ultimately covers the greatest needs of the community they live in. To create breaks in the content heavy design, so key words are highlight in bold directs the reader and gives the option to scan the information easily.
