Requirements: Poster, 8 page booklet, instagram and facebook videos and a website header.
Together with the Southwestern Ontario group of health units a project was launch to accompany the existing rethinkyourdrinking.ca website. The purpose of these materials was to educate parents on strategies to prevent or delay alcohol and other drug use. 'Parents Matter' is the message that was portrayed in a positive manner. Focus group testing was completed and designs were finalized with the audience suggestions in mind.
